About
Phadria Antoinette Prendergast is an editor, journalist and cultural strategist with over six years at the helm of international editorial. As former Editor-in-Chief of The W and WOTC Magazine — both publications she built from the ground up — she has produced, commissioned and shaped more than 500 long-form features, cover stories and high-profile interviews, growing both titles into genuinely global platforms with readership spanning 101 countries.
Her interview subjects include Alexandra Shulman, the longest-standing Editor-in-Chief of British Vogue; Davido, Africa's biggest recording artist; Jo Malone CBE; Caroline Rush CBE, CEO of the British Fashion Council; Jamie Kern Lima, founder of billion-dollar beauty empire IT Cosmetics; Anne Boden, CEO of Starling Bank; Toni Ko, founder of NYX Cosmetics; Peace Hyde, Head of Digital Media at Forbes Africa and creator of Netflix series Young, Famous & African; and Dawn Butler, British Labour MP. She is known for her ability to secure and shape access at the highest levels of fashion, business and culture, and for the editorial rigour she brings to long-form narrative work.
Phadria's editorial vision has extended consistently beyond the page. She has produced 3 Fashion Week runway shows, staged at venues including Mercedes-Benz World, the Royal Lancaster London and Selfridges, alongside The New Faces Awards at the JW Marriott Grosvenor House and The Berkeley, The Big Beauty Summit at Hotel Café Royal, and The Now Wmn Summit. These events have brought together global industry leaders and cultural figures, and reflect her long-standing commitment to building spaces where the industry's most important conversations happen in person.
Phadria is the founder of The Creative Association, a platform she founded in 2024 to champion emerging creatives from low-socioeconomic and disadvantaged backgrounds and holding the $2 trillion dollar creative industry accountable by providing mentorship, portfolio-building opportunities, industry training and direct access to professional networks.
