About
Phadria has spent the last half a decade at the helm of media and publishing, storytelling in different forms from editor, to host, to publicist, to director, and has led and launched several successful platforms, campaigns and events. Prior, she made her start in fashion 12 years ago working for some of the industry’s biggest names which include NET-A-PORTER, MATCHES, and Victoria’s Secret.
She has used her platforms to constantly bring other editors and industry tastemakers into one room from the likes of Vogue Business’ executive editor Kirsty McGregor, The Zoe Report’s editor-in-chief Kathy Lee, and Cosmopolitan's editor-in-chief Willa Bennet who she brought together at the University of Oxford for a panel she hosted titled “Women in Media,” which provided University of Oxford students access to mentorship from leading media giants and the opportunity to gain insight into a career in media; to former Marie Claire UK and Red editor Trish Halpin, to longest-reigning British Vogue editor Alexandra Shulman who she brought together at the 2021 New Faces Awards. She has also placed editors like Lorraine Candy, formerly of ELLE UK and Toni-Blaze editor-in-chief, of Wonderland on magazine front covers.
She was previously the editor-in-chief of WOTC Magazine — a platform for women in business, which she grew from a national platform to its global status, garnering readership in 101 countries. She has since duplicated these results with her role as editor-in-chief of The W, establishing a global readership in 73 countries in just 24 months.
She has organised, launched and hosted several key industry events including WOTC Fashion Week; The Now Woman Summit; the New Faces Awards, The W Fashion Week and the Big Beauty Summit, curating VIP guest lists that include celebrities, high-net-worth individuals, and influential industry leaders.
Phadria has long been driven by community and a commitment to changing the landscape of creative industries for young people from low socio-economic and disadvantaged backgrounds. Having experienced firsthand the challenges faced in accessing opportunities, she launched The Creative Association, where she partners with brands, companies and leaders to gain access, mentorship, opportunities and resources for young people who are from low socioeconomic backgrounds. There are currently 500 members in 11 countries, across media & storytelling; visual arts & content creation; fashion & styling; creative strategy & direction and tech, gaming & innovation to name a few.
